Free pitching is a term used to describe the supply of design services without payment.
Free pitching may be initiated by a customer who requests the provision of free services, or it may be initiated by a designer who provides free services in the hopes of later payment.
Free pitching is condemned by professional design organisations around the world.
Free pitching undermines the value of design services and destroys the professional standing of designers.
Free pitching has many forms
On the client side there are many ways, both obvious and disguised, in which designers are encouraged to provide their skills for free. In general a professional designer should avoid providing their skills for free except in genuine cases of charity or in competitions where there is no intent to avoid the purchase of professional services.
On the designer side designers initiating free pitching as a marketing method is a very messy area. It is a continuum that ranges from the blatant to the apparently innocuous. It includes actions such as deliberately trying to displace existing professional relationships by providing free design, the provision of design concepts within a tender or a request for quotation, participating in a design ‘competition’ to ‘win’ a public project, and handing over brain-storming sketches at an initial client meeting to select a design consultant.
It would be a rare designer who could say that they had a completely clean slate.
Free pitching is stealing your time
A further complexity is the existence of well-established traditions such as public competitions in the field of architecture for major public works. And the agency pitches that are a media cliché in the advertising industry.
Precedents such as these make it very difficult for a professional body to establish a clear rule. The DIA's Practice Note PN008 Free Pitching and Design Competitions includes guidelines for running design competitions to avoid situations that take advantage of designers. The DIA has been successful on many occasions in having competition conditions changed to provide fairer treatment of designers.
Young designers trying to carve a niche in a market with well established players face strong temptations to free pitch. The best advice is to think clearly about the extent to which you are undermining your ability to sell your services in future dealings with the customer and the degree to which you are destroying your professional credibility. Spending the same time and resources on an existing client relationship or the broad search for clients prepared to engage you on the strength of your folio is likely to yield more certain returns.
- from < Say no to Free Pitching, Design Institute of Australia >
Here is a song Ricky wrote last year, called The Trail. It's taken from an album that he is currently working on, which will be released this summer. Enjoy!
LAISSEZ FAIRE LONDON INTERVIEW
Laissez Faire London is a magazine focusing on fashion, arts, culture and entertainment - it is all about inspiring creativity and innovation with interesting articles and features. Ricky was invited by them to have a interview to talk about his Organic Wood Drawing. The interview content are below:
There new blood have a vantage point from which to take in the great reform, and opening up to the elements this month, is graphic designer Ricky Lai, with his Organic Wood Drawing, A bit of eloquence and a Willo-The-Wisp imagination is enough to urn modified square pieces of wood into a hand crafted precision tool kit beset with mystic traditions and visual magic.
Ricky: This piece aims to create an illustration that is extendable, interchangeable, and unexpected. Rather than the use of traditional drawing mediums, the work uses wood, which is the raw material of paper, to portray a sense of nature and create an organic feeling that is lasting and unending.
The wood is modified to a square form with holes on each side that can link up with other pieces; as a result the narrative on the wood could develop in different directions and represents an endless journey.
The story may extend into other pieces or revolve back to the same position; therefore it is unpredictable and random.
FPO is a blog dedicated to the visual stimulus and the detailing of the development and production of printed matte: Annual reports, books, business cards, stationery suites, collateral materials, posters, packaging and anything else where ink meets substrate. We are so happy that our work: Enigma 2011 FW Catalogue - Skim of Skin was selected by FPO. The post is included our feeling and the reviewers comment. Thank you Kelly. Thank you Enigma give us a chance to join this project.
Topong was invited by NEWWEBPICK to have an interview last month. The interview will be published in NewWebPick e-zine Issue 41 and it had been released. Now, we would like to share the interview content below, thank you NewWebPick and Danny's invitation.
Tell us a little bit about your background?
I am a native graphic designer whom born and raised in Hong Kong. I begin my interest in studying web and graphic design many years ago. After graduating from the college, I continued my studying on graphic design at Caritas Bianchi College of Careers and achieved an Gold Key award. As school finished, I worked in some small design studios in Hong Kong for some years. One day, I felt stuck, I felt that I was just too little, I had not seen enough to make me a better designer, I realized I really need to learn and feel more with my own eyes and hands, and to gain experiences on every chance I have come into. Hence, I decided to set up my own design studio, together with Ricky, my senior friend from school as my partner. I really thank Ricky for all his supports.
Who are your main inspirations? / What are your influences?
I do not like trapping myself inside the studio for long hours. In order to get inspirations, I love to go out, to see more, and to see what is happening around me, around the world. One of the benefits having my own studio is that I do not need to limit my work styles due to company’s rules, I do not have to limit myself at any time to go out for inspirations. Although I am not physically siting in the studio all day long, I know very well and am good at allocate time, meeting deadlines etc. I will and I can ensure every single work is to be done at a specific time on a specific date. I am proud to share with you that my time management skill is definitely a plus besides graphic design.
How do you keep motivated and interested?
Sources of inspirations are from all around. There are always designs around us, things we see, we touch, we feel can become the source of inspirations.
KenyaHara from Japan and Hung Lam from Hong Kong are my favorite designers, their design philosophy and values have affected me a lot, also, my computer teacher back in the college also moved me a lot, he encouraged me to do what I am good at and to really enjoy in it, if this is not him who encourage me, I might not go for graphic design, but in business administration.
I love hanging around in the bookstores, reading increase my sensitivities to the world, to things happening around. I often say I got fully charged after sinking myself in the design books, and often impulse me to return to the studio immediately to start my design. Recently, I also browse onto some design sites to search for different types of design from other parts of the world to broader my perspectives.
Do you have any new projects coming up that you can tell us about?
We do have several brand design projects on discussion process now, wish us luck.
What do you know about your country’s design/designers?
There are quite a numbers of excellent designers in Hong Kong. KAN Tai Keung is one I inspired the most, Tommy Lee, Eddy Yu, Hung Lam, Benny Luk, Javin Mo and Henry Chu are also my respected designers.
Any words you would like to pass it to new comer designers?
Ask yourself if you really enjoy in designs, if you really like it and enjoy doing it, I believe you will find a way of your own. Modesty and sense of responsibility is absolutely are must. In my opinion, modesty is the strongest weapon as you continue to progress, while responsibility, include your own concept of time, the education of customers and your respect for the design, to at least do not be late, and do not participate in unpaid bidding and plagiarism etc.
I ponder consider that design can be a slow progress, no one expects you to start to be a master, but if you have a wrong state of mind, it will be so difficult to step your way back.
Any final comments?
KSANA is still growing, we are not yet a very outstanding studio, but we are always improving and trying to climb up to the top. We will keep exploding ideas and enthusiasm on our designs to make better and more powerful work! Thank you again for NEWWEBPICK to give us this opportunity to let the world to know about KSANA.
New web pick is a international digital designer union and a community of international digital designers, is one globe designing information focusing on the digital designing. Our website design - stylekiki.com just got the NEWWEBPICK QUALIFICATION becuase of the design and technology. Thank you all who supported us in this design project.
We were invited to the Kidrobot x Swatch launch event at the new Swatch store on 5th Ave. Live painting together with the Kidrobot artists Frank Kozik, Jeremyville and Mad. The event was fun and interactive.
Kongcept2031, organized by Hong Kong Designers Association(HKDA), funded by Create Hong Kong, is a project about design ideas for the life of Hong Kong people in the year 2031. Imagine the style of living in 20 years’ time, What will the technology be like? What will the pace of life be like? How will people go to work? How will they communicate with each other? Will there be new energy source? What will be fashionable? What is ‘in’ and what is ‘out’?
Part 1 \\ Date: 03 June to 15 June Opening Hours: 10:00am - 9:00pm Venue: 2/F Central Oasis Gallery, 80 Des Voeux Road Central
Part 2 \\ Date: 23 July to 06 August Opening Hours: 10:00am - 6:00pm Venue: D-mart, Hong Kong Design Institute, 3 King Ling Road, Tseung Kwan O, N.T. (Tiu Keng Leng MTR Station)